Adam Gluck

Designed and implemented large-scale incentive optimization experiments (Test: n=10,000; Control: n=80,000; Total: n=90,000), identifying $1.2M in annual efficiencies while maintaining data quality.

Engineered inclusive demographic research instruments in Qualtrics to align with American Community Survey (ACS) gender identification standards; implemented complex JavaScript piping and multilingual modifiers to ensure cultural relevance while maintaining rigorous PII compliance for sensitive participant data.

Developed standardized Tableau reports and established peer-review protocols for code and to maintain adherence to statistical standards for external audits by EY and the Media Rating Council.

Served as a primary internal consultant to Product Leadership, conducting root-cause analysis of data anomalies and resolving high-visibility audience measurement discrepancies.

Directed mixed-methods usability research to resolve friction in Direct Deposit enrollment; synthesized participant interviews into journey maps and service blueprints that optimized the end-to-end experience while ensuring rigorous PII protection.

Conducted ethnographic-style behavioral research on the adoption of wearable measurement technology; utilized participant feedback and compliance data to iterate on "task reminder" features, leading to a 2% increase in daily panelist task participation through improved user-centered design.

Led a Lean Six Sigma initiative to modernize legacy research workflows; migrated complex SAS processes to Python, reducing cycle times by 96% and strengthening PII compliance through automated data-handling protocols and enhanced security governance.

Spearheaded mixed-methods research initiatives for next-generation audience measurement tools, synthesizing qualitative interview themes with quantitative performance metrics to provide a 360-degree view of product usability for senior stakeholders.

Pioneered gamification and behavioral economics strategies in research panels to improve participant retention; presented findings at industry conferences.

Directed Voice of the Customer (VoC) initiatives by designing exit interviews to identify root causes of participant attrition; engineered a Python-based weighting engine using Iterative Proportional Fitting (IPF) to synthesize feedback into actionable retention strategies for senior stakeholders.

Managed enterprise Qualtrics and multi-million dollar budgets to optimize Voice of the Customer (VoC) programs via sentiment analysis of digital ecosystems.

Performed conjoint analysis in SAS to identify behavioral drivers, informing product positioning and long-term strategic roadmaps.

Translated raw sentiment data into actionable consumer profiles for Marketing and Strategy teams to influence executive-level decision-making.

Advocated for methodological rigor and data integrity by synthesizing complex audience measurement research for executive leadership in preparation for Congressional testimony; ensured all data-driven findings withstood high-profile government oversight.

Directed the 10-year lifecycle of a cross-platform research panel (n=2,000), leading iterative UX testing to improve recruitment instruments.

Consulted with major media clients on ad-hoc survey design, budgeting, and User Acceptance Testing (UAT).

Created complex sampling plans for surveys across 20+ countries using Stratified and Probability Proportional to Size (PPS) methodologies.

Conducted primary research and SPSS-based statistical analysis for multiple federal agencies, delivering actionable insights across a broad range of topics including national audience measurement (client: Broadcasting Board of Governors) and customer experience (client: U.S. Defense Logistics Agency) surveys.