Adam Gluck

I am the lead research scientist for Nielsen's Portable People Meter panel, a 90,000-participant longitudinal study that generates the TV and radio ratings data underlying billions of dollars in advertising decisions. I own research questions end to end: defining the approach, designing the study, running the analysis, and presenting findings to internal stakeholders, executive leadership, and external regulatory auditors.

I joined Nielsen through the Arbitron acquisition in October 2014. The panel infrastructure carried over intact, but the organizational context shifted significantly as Nielsen absorbed a much smaller company into its global research division. My work in this period focused on panel efficiency, incentive experimentation, and participant research.

It was a short engagement, five months, but a useful one. Under Armour needed someone to support the quantitative research side of their consumer insights department, and I came in as the survey person on a team that hadn't had one before.

I spent nine years at Arbitron as a Senior Project Leader and Methodologist. Arbitron was in an expansive period, actively pushing the boundaries of what passive measurement could capture across radio, television, print, and the internet, and my work reflected that range.

I joined Macro International in late 2001 after a startup I had been working at folded. Macro supported federal agency clients on domestic and international survey programs, and I spent four years learning the fundamentals of sampling, survey design, and statistical analysis on projects where the work had to be right. The contracts depended on it — I contributed to proposal writing that helped secure renewals, which meant the research we delivered had to justify bringing us back.